Author Archives: admin
Latest charity research reveals big challenges for fundraising managers this year
Experts in the field of direct mail – ONEPOST, W8Data and fast.MAP – have carried out new research with charity fundraising managers that reveals over 50% feel lack of donations due to the economic climate is their biggest challenge this … Continue reading
W8Data to present exclusive research at the Direct Marketing and Fundraising Conference on 21 February 2011
W8Data, together with two other experts in the field of Direct Mail, have been working hard to find out what consumers/donors really think about charity direct mail. Using an online survey, we have collectively questioned a sample from around the … Continue reading
W8Data confirmed as one of the “Experts” at the “Ask the Expert Forum”
W8Data are pleased to announce that we will providing a presentation and a series of one-to-one meetings providing advice and guidance on data cleansing and data issues at the “Ask the Expert Forum” on 3rd June 2010, Stratford Manor Hotel. … Continue reading
Manage your data correctly… or lose your customers!
Towards the end of 2009, a survey (carried out by Callcredit Information Group Marketing Solutions) revealed that 88% of UK consumers would change their attitude towards a company if they were mailed using incorrect data. We have long championed the … Continue reading
Direct Mail industry is optimistic about the future
According to a recent ‘Direct Mail Attitudes Survey’ conducted by Marketing Week, (October 2009), direct mail is still regarded as a valuable business channel by the boards and senior management teams of organisations. The research reveals that 56% of marketers … Continue reading
Business data ‘absolutely crucial to success’
While the overall news agenda has been dominated by the effects of the economic downturn, reports in the marketing world have thrown business data back into the spotlight. The Direct Marketing Association’s recently launched environmental standard PAS 2020 calls on … Continue reading
Direct marketing holds the key to weathering economic uncertainty according to latest DMA study
Direct Marketing has bucked the downturn in advertising by contributing £50.5billion to the UK economy in 2007, a growth of 15.4% on the previous year according to the DMA’s Economic Impact of the Direct Marketing Industry 2008 The research, which … Continue reading