Gone Away Suppression

It is expensive and not environmentally friendly to mail individuals or businesses that have moved. With 11% of individuals moving house and over 30% of businesses moving every year, not suppressing goneaways is hugely costly, damages your brand and will not result in a positive response to your campaign.

We are able to remove or suppress people and businesses known to have "Goneaway" by comparing your database with a number of national databases, this service is known as Goneaway Suppression.

We compare your data against many national goneaway and re-direction databases including:

GAS

The GAS file (or Goneaway Suppression File) contains data from the electoral roll and negative or change of address information from a number of active major syndicated customer databases. There are 38 million addresses on this file and it is updated monthly.

NCOA Suppress

The NCOA Suppress database contains details of everyone who has used the Royal mail re-direction service.  W8Data only uses the "verified" section of the data. There are 4.8 million verified addresses on the file and it is updated monthly.

NCOA Update

Royal Mail provides a redirection service to members of the public who wish to have mail which is addressed to them forwarded to a new address. The NCOA File (National Change Of Address File) is taken from the redirection database containing the names and both the new and old addresses of residential customers who have taken out a redirection. NCOA data is made up from only those customers who have not ticked the opt-out boxes and thus given the Royal Mail permission to pass on their information to selected companies and other organisations. NCOA is not available to buy direct. Due to the sensitive nature of redirection data and to comply with the Data Protection Acts of 1984 and 1998 the NCOA file is held only by specially recruited data management bureaux such as W8Data. The NCOA file is updated monthly contains over 19 million records.

disConnect & reConnect

The disConnect file contains over 10 years of data on people who have moved and is sourced from a number of unique propriety data channels from Equifax.  A large proportion of the data contains a forwarding address and as a unique service also provides the new occupants name.  The file is updated monthly and comprises of approximately 40 million names.

To discuss Goneaway Suppression and see what might work best for you, contact us. W8Data can help you decide how to get the most from your data.

Deceased Suppression

Over 500,000 people die in the UK every year and mailings sent to deceased loved ones is the most common complaint received by the Information Commissioners Office., W8Data will regularly screen your database against the available industry files to prevent this.

We use a number of Deceased Suppression files to identify such addresses:

Mortascreen

Mortascreen is a register of deceased individuals collected from probate and contains anyone who had an estate of over £5,000 in England and Wales since 1989 or over £15,000 in Scotland since 1996. it comprises of 8.5 million names and is updated monthly.

The Bereavement Register

The Bereavement Register (TBR) is information captured by the ReAD Group from a scheme that distributes booklets with tear-off cards from key locations. All cards are then validated against a UK residents’ database. The file comprises of 3 million names and is updated weekly.

DisConnect Deceased

The data supplied by Equifax as part of the DisConnect Suppression file is supplied as three distinct suppression types, one of these being confirmed deceased records.  The file comprises if 1 million names.

NCOA Deceased

This data is supplied by the Royal Mail and is sourced from their re-direction service.  Periodically family members have to have mail re-directed because a loved on has passed away, we can access this information and stop you from mailing them. The file comprises if 100,000 names.

To discuss Deceased Suppression and see what might work best for you, contact us. W8Data can help you decide how to get the most from your data.

"));