What our clients are saying about our

De-Dupe Service:

"W8Data helped us take data from 130 independent customer databases, working with records of varying quality, and combined them into a single coherent cleansed mailing file. They delivered the work quickly, providing impeccable service and attention to detail. I couldn’t recommend them more highly.”

Ben Cockrell, Data Planning Director, Billington Cartmell

Data Deduplication

As the sources of customer data within your organisation multiply, that information can become replicated or distorted. Identifying unique customers not only cuts out duplicated communications, but allows their true value to be revealed - several customers become one valuable customer who buys multiple products from you.

W8Data apply unique complex matching routines to your data to identify actual and likely duplicate customer records. These work at individual, surname or household level; the degree of matching or searching can be adjusted to suit the specific requirements.

• De-duplicate all the records in your database quickly and accurately
• Flag and link duplicates with a master record identifier so that you can merge them back into your database or completely remove them
• Target a certain customer or prospect ONLY ONCE with every campaign

To discuss Data Deduplication and see what might work best for you, contact us. W8Data can help you decide how to get the most from your data.