Data Cleansing Service

W8Data offers this full data bureau service for a more tailored service. We are able to sort ALL of the Royal Mail standards, including Mailsort 700 CBC, Walksort and Pricing in Proportion (PiP), and we have written a number of bespoke packages to sort data for all of the European and domestic postage providers.

The arrival of Downstream Access (DSA) into the marketplace means that the leading Data Processors such as W8Data are relying less and less on "off-the-shelf" packages, and more on bespoke tools designed to save the client as much money as possible by routing large mailings via alternative routes using DSA.

With postage prices rising, and the awareness of direct marketing increasing in the general public we realised that targeted and accurate one-to-one marketing is key for the future of direct marketing.

We hold in excess of 30 million names for suppression purposes and can run de-duplication, suppress your mailings against house files, and create bespoke matching routines for unique campaigns. With full postcode and address validation available, W8Data prides itself on the quality of the data processed for the client.

Due to the unique foundations on which W8Data was formed, we also specialise in campaign management with bespoke processing tools and programming. We can manage multi-buyer tracking and monitor the usage of all names and which campaigns they were used on.

W8Data data hygiene and reporting process

As part of our standard service we will screen your data for free to help identify any unforeseen problems with your data. This will look at all aspects including duplicates / suppressions and any potential exclusions based on address content. We will also look at name and address quality including salutations, honorifics and qualifications.

All reports supplied are clear concise and most importantly useable!