Data Bureau Case Study 1

Contingency and Business Continuation

Problem

One of the world's leading financial services companies providing a range of retail and corporate banking, financial markets, consumer finance and insurance services. Mailing more than 15 million people per year, the company realised that they were entirely dependent on a single source all of its Direct Marketing activity, therefore exposing themselves to the risk within the mailing community, the company has recognised the need to implement a contingency plan to maintain the ongoing CRM mailing campaign should a disaster occur with their existing mailing company.

Solution

W8Data teamed up with MPS to provide a business structure separated all the segments of the Life stage mailing campaign into Data, Print, Envelopes and Fulfillment. W8Data provided data and print programming services which were not only owned by the client and stored on their servers but if disaster strikes production can simply be transferred to another site.

To discuss any of your data cleansing or business continuation requirements please contact us. W8Data can help you decide how to get the most from your data.

 

Data Bureau Case Study 2

Cost Savings

Problem

A large italian clothing company who mail their high quality catalogue out 6 times per year (one per season and 2 sale catalogues).  The catalogue would go to both existing customers and prospect data.  Production and postage costs were high due to thickness and quality of the catalogue.

Solution

W8Data ran a full audit on the data to highlight areas of potential savings, this included a full de-dupe, running the cold data against existing in-house suppression files and then fully cleansing the data against all of the industry standard Gone-Away and Deceased suppression files (NCOA, USS, GAS, TBR, Mortascreen, DisConnect).  The savings presented were impressive and we were ultimately able to half their marketing spend a year, saving an estimated £1 million.

Below is a summary of the processes and savings:

To discuss any of your data cleansing or business continuation requirements please contact us. W8Data can help you decide how to get the most from your data.